If your business isn’t on social media, you could potentially be missing out on 4.2 billion new customers.
Well, I am sure it is impossible to gain that many new customers due to social media alone. However, my point is that 4.2 billion people are currently active on social media channels. That is a vast pool of people that your business could pull from but is missing out on by neglecting to utilize social media.
In the age of technology, channels such as Facebook, Instagram, Twitter, and TikTok are essential for brand awareness. For example, perhaps you own a local business, and you rely heavily on your local community’s word of mouth. While that may be enough just to scrape by on, social media can open up your business to other potential customers that may be interested in or even need your services.
So, how does one become successful on social media? Social media can be tricky, especially for those who go into it blind. Algorithms, trends, and strategies can be confusing to understand. The key to social media marketing is to humanize your business.
What does it mean to humanize your business? Well, to achieve a humanized social media platform, there are a few things you must keep in mind:
Keep up with trends
Don’t just do your own thing; feel free to embrace trends. On TikTok and Instagram, certain sounds, songs, and dialogs go viral and therefore get more screen time. Engage with these trends, and put your own spin on them. You can typically make any viral sound work for your business, but it is also ok to post the sound with a video that doesn’t obviously point back to your goods and services. Make your target audiences laugh, and they will share your posts resulting in more followers and more potential clients for your business.
Engage with your audience
Are people commenting on your videos? What kinds of comments are they? Are they hateful? Or are they complementary? Engage with what your audience has to say! If someone generally has a complaint about your product or service, address it kindly and show your followers a humanistic side of your business.
You have a few options if you get random, misplaced hate (because this does happen on social media). Rolling with the idea that your audience loves to laugh, consider roasting those haters back with a surface-level roast. Everyone who sees the comment will find it hilarious, share it, and before you know it, it is viral. If you are worried about offending people or the roast idea not working, check out the Wendy’s Twitter page.
If a customer has something kind to say, thank them and make them feel seen and heard! When a client knows someone on the other side of the post cares about what people have to say, they will continue to engage with you. In addition, engaging with comments builds trust between the business and consumer, which is crucial in attracting and keeping clients.
Engage with competitors and other creators
Don’t just stay within your own corporate bubble on your social media account. Instead, reach out to other companies publicly. Give compliments, roasts, or other random comments. For example, check out how Duolingo’s social media management team has perfected humanizing their brand on TikTok. Duolingo is a perfect example of a company that keeps up with trends, engages with viewers, and comments on other creators’ posts. Check out this article on Duolingo’s social media marketing.
Given these steps, social media can still be a challenge, especially if you are not experienced in that field. If you need an expert in social media management to help you humanize your brand to gain more followers, check out Oostas Web and Marketing.
Not just fluent in web design and basic digital marketing, Oostas social media marketing services in Lancaster, PA, are proven to get your social media platforms up, running, and improving. The Oostas social media management team possesses key social media strategies and management tools to get your brand on the screens of your ideal customers. Oostas services all over the United States and is ready to get started with your brand today.
Visit Oostas Web and Marketing to learn more about how their top-notch social media marketing services can humanize and improve your brand today.