5 Reasons to Use Video Marketing To Grow Your Business

86% of businesses use video as a marketing tool according to a recent report by Wyzowl. The report further states that the most common types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%). Video marketing is a critical digital marketing strategy that can help you stay ahead of your competition. Follow along and learn how draw videos can grow your business.

Boost your conversion rate

If you want to increase your conversion rates, adding a video to your marketing strategy will be the way to go. According to Forbes, including a video to marketing emails can raise click-through rates by 200-300%. Additionally, embedding a video on a landing page can increase your conversion rate by 80%.

Increase brand awareness

A high conversion rate drives brand awareness. As your website generates more traffic; the visibility of your brand will growe. With Draw videos, you will attract your audience’s attention and engage them in a fun way as you sell your brand.

Relay important information in an attractive way

If you are running a campaign for your company or launching a new product in the market, a video would be a great way to relay that information to your target audience. A video is more interactive, and you can easily teach your audience about the new product or service in a short amount of time.

Better appeal to mobile users

Today, 90% of consumers watch videos on their mobile phones. With billions of mobile phone users worldwide, imagine the number of people who get to interact with your video. Additionally, mobile phone users tend to share what they love. So if you have an engaging video, social shares will increase, which can help you rank higher in search.

Improves customer retention

According to Wordstream, 95% of viewers recall a message when they watch it in a video compared to 10% when reading it in a text.

Video marketing is an affordable way of growing your business. The more creative your videos are, the more viral they become, increasing your ROI.

The Draw Shops artists can create fully custom characters, backgrounds and props to fit your message like a glove…and make your video stand out from the pack!